The chassis are audaciously styled, built for speed, of an inestimable prestige and allure. Inside, radically new engines redefine the pace and power of Swiss avant-garde engineering.
This season, TAG Heuer reaffirms its unchallengeable claim as the N° 1 watch brand in motor sports with an extraordinary new lineup of premium Grand CARRERA automatic chronographs and watches revved to a peak level of luxury performance.
More than daring trendsetters, more than the luxurious embodiments of TAG Heuer’s peerless timekeeping heritage and unequaled legitimacy in the glamorous world of motor racing, these are status symbols that defy the status quo.

TAG Heuer Grand CARRERA
Calibre 36 RS2 Caliper
Chronograph Ti2

From Carrera to Grand CARRERA: A Unique Motor Racing Legacy
A timekeeping tribute to the grueling “Carrera Panamericana Mexico Road Race,” the original 1964 Carrera chronograph is a standard-bearer of TAG Heuer’s motorsports pedigree — a radical synergy that began with automobile-oriented timekeeping devices like Time of Trip (1911), the first car dashboard chronograph, and continues to this day through the brand’s partnerships with top level drivers and teams in every motor racing discipline.

In 2007, the iconic Carrera became the award-winning Grand CARRERA. A powerful fusion of sleek design and visionary technology, the Grand CARRERA — the first-ever chronograph inspired by the high-performance engine of a GT sports car — represents a revolutionary new way of telling time.

The Grand CARRERA is the first mechanical line of movements powered with an ultra-exclusive Rotating System, a new technology replacing traditional watch hands with rotating discs — just like on the dashboard of a sports car — enabling instantaneous and easy-to-read access to small seconds, second time zone (GMT) and chronograph time.

Follow up:

At Baselworld 2008, TAG Heuer pushed the concept even further with the Grand CARRERA Calibre 36 RS Caliper Concept Chronograph. The first automatic chronograph in the world featuring Caliper Rotating System, the Caliper Concept is powered by a COSC-certified TAG Heuer Calibre 36 RS, a column wheel movement oscillating at an astonishing 36,000 vibrations per hour, enabling the central seconds hand to tick off 1/10th second intervals. With unparalleled timekeeping accuracy and at-a-glance, cockpit-fast readability, the black-dialed Calibre 36 RS Caliper swept the most prestigious awards in the watchmaking world, including “2008 Sports Watch of the Year” at the Grand Prix de l’Horlogerie in Geneva, “Best Chronograph of the Year” at the 2008 Salon International de Alta Relojería (SIAR) in Mexico City, China’s “Fortune Design Award” and the Red Dot Design Award 2009.
Now, in 2009, TAG Heuer once again showcases its unique ability to turn the most avant-garde concepts and innovations into high-prestige, ultra-luxury timepieces…

Introducing the Grand CARRERA Calibre 36 RS Caliper Chronograph, the first automatic chronograph with 1/10th of a second Caliper Rotating Scale.

From Concept to Reality: The GT car-inspired concept chronograph that wowed Basel World with its technical inventiveness and futuristic design is ready for rollout.
The bodywork of the Grand CARRERA Calibre 36 RS Caliper Chronograph is pure streamlined simplicity. Under the hood — avant-garde engineering of the highest order. The engine is the same movement that so impressed the watchmaking industry at Basel World: the powerful, COSC-certified TAG Heuer Calibre 36 RS column wheel movement, operating at an astonishing 36,000 vibrations per hour and measuring time to a breathtaking 1/10th of a second.

The dashboard is a stylish black 43mm dial designed for optimum readability and information. The spotlight feature is the exclusive Caliper Rotating Scale, an ingenious display mode marked by an oversize crown and red line at 10 o’clock that enables precise readings of 1/10th of a second — magnified 10X for rapid readability.

Ultra luxury and high-performance details include a linear second counter at 9 o’clock, and a date window at 4:30. The two Rotating Systems, indicating chronograph minutes at 3 o’clock and chronograph hours at 6, are stunning to look at, with high-luxury Côtes de Genève decorations and polished beveling. Other standout features are curved, faceted horns on both case sides, a curved, sapphire crystal with double antireflective treatment and a double sapphire crystal caseback sealed by six screws.

A matchless creation, the Grand CARRERA Calibre 36 RS Caliper Chronograph sports a black rubber strap with solid steel end piece, or a 3-row multi-faceted bracelet. Both options have a solid-steel folding clasp with safety push buttons and applied TAG Heuer logo.

The Grand CARRERA Calibre 36 RS Caliper Chronograph is also available in a super-sleek Titanium Edition

The Grand CARRERA Calibre 36 RS2 Caliper Chronograph Ti2 is resolutely virile and ultra high-tech. Inside beats the COSC-certified TAG Heuer Calibre 36 RS Automatic Chronograph movement with 2 Rotating Systems, visible through a handsome caseback in smoked sapphire crystal.

The jet black chassis and bodywork (43mm case, fine-brushed and polished bezel, and fine-brushed and faceted case) are made of grade 2 Titanium (Ti2), an ultra-resistant and biocompatible pure metal twice as light as steel. The oversize crown at 10 o’clock — also in Ti2 — activates the Caliper Rotating Scale, enabling magnified 10X reading to 1/10th of a second.

Other top-end features include a linear permanent second counter at 9 o’clock and a black rubber bracelet with black titanium end piece and folding clasp that grips the wrist the way a GT car hugs the road.

A Golden Tribute to Swiss Watchmaking: New Prestige Editions of the Grand CARRERA calibre 17 RS Chronograph & calibre 8 RS Grande Date GMT in Steel and Rose Gold Commemorate TAG Heuer’s Membership in the Fondation de la Haute Horlogerie.

In October, TAG Heuer became a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry.
TAG Heuer is commemorating its full partnership in this prestigious group with two Grand CARRERA models in steel and rose gold.

Prestige and performance: The precious fusion of cutting-edge design and couture craftsmanship:

TAG Heuer Grand CARRERA
Calibre 17 RS Chronograph
Steel & Rose Gold (18K 5N) (43mm)

Grand CARRERA Calibre 17 RS Chronograph Steel & Rose Gold
For discerning watch connoisseurs who know and demand true luxury, the Calibre 17 RS Chronograph elevates technical performance to an exceptional level of prestige. This ultra-premium series highlights the Grand CARRERA’s hallmark COSC-certified chronograph movement and double Rotating Systems (chronograph minutes at 9 o’clock and small seconds at 3 o’clock) with superlative workmanship, intricate detailing and the finest materials in the watchmaking world.
First, there is the stopwatch-sized 43mm steel case and the magnificent bezel in massive rose gold. Then, a whole array of high-end covetables: a fine-brushed and polished 18-carat rose gold bezel with tachymetre scale; oversize screw-in crown and chronograph pushbuttons in massive rose gold; hand-applied curved faceted indexes with double finishing in rose gold; and alligator strap with solid steel folding clasp with safety push buttons and applied TAG Heuer logo in massive rose gold. Inspired by GT car engineering and TAG Heuer’s illustrious motorracing heritage, the Calibre 17 RS is a beautifully made watch with a compelling story to tell.

Grand CARRERA Calibre 8 RS Grande-Date GMT Steel & Rose Gold
Dominated by a second time zone (GMT) display and imposing GRANDE DATE, the Calibre 8 RS Grande-Date GMT is the quintessential globetrotter’s watch, perfect for men on the move. From its Grand CARRERA lineage, the Calibre 8 RS Grande-Date GMT inherits technical finesse and TAG Heuer’s avant-garde motorracing legacy; the deluxe detailing, however, belies its jet-set functionality. The massive 18-carat rose gold Rotating System at 6 o’clock is decorated with “Côtes de Genève” and polished facets. The hand-applied GRANDE DATE is showcased in an 18-carat rose gold beveled window at 12 o’clock. And, last but certainly no less luxurious, are hand-applied curved faceted indexes with double finishings in massive rose gold; fine-brushed and polished bezel in 18-carat rose gold; oversize screw-in crown in massive rose gold; and alligator strap with solid steel folding clasp with safety push buttons and applied TAG Heuer logo in massive rose gold.

With this new generation of superlative Grand CARRERA timepieces, TAG Heuer, a pioneering legend since 1860, once again proves its supremacy. When it comes to turning revolutionary ideas into the most glamorous Swiss Chronograph movements ever crafted, TAG Heuer leads the field. (TAG Heuer press)

You can buy watches from TAG Heuer at

• Amazon.com,
• Ebay.com snd
• DiscountwatchStore.com