The newest from Eterna
Women assume a central role in Eterna’s over 150-year history. The watch-maker was already delighting the gentle sex back in the 1930s with the world’s smallest baguette movement. This year’s Baselworld World Watch and Jewellery Show, which is held from March 26 to April 2 2009, sees Eterna launching its new Contessa ladies’ collec-tion. Scoring strongly with its timelessly elegant rectangular design in the Art Deco style, it features intricate manufacture and precious materials. The watch is endowed with a diamond-topped crown, so that every owner will possess her own personal gem. The Contessa from Eterna will be available from summer 2009.
- Contessa by Eterna
In the first half of the last century – a time when ladies’ watches were required to be very small – Eterna was already acquiring a reputation for its superior designs and advanced manufacturing techniques. Even then in the 1930s, the world’s smallest baguette calibre for ladies presented its designers with ample room for expressing their creativity. The ap-pearance in 1950 of Eterna’s smallest self-winding movement – a world first – persuaded international stars such as Gina Lollobrigida and Brigitte Bardot to wear an Eterna.
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