BEDAT & Cº – first official on-line boutique
BEDAT & Cº plays a pioneering role within the Swiss watch industry by opening the first official on-line boutique.
Initially, the on-line boutique will be open to BEDAT & Cº connoisseurs residing in Switzerland, the United Kingdom and the USA, before being extended in the near future to encompass the entire euro zone, followed later in the year by Japan.
Thanks to this on-line boutique, cybernauts will be able to take their pick from among all the models in the various collections, a task facilitated by the “watch finder”. This tool allows them to select different criteria such as the materials, the movement and the case shape. The “watch finder” will then present the matching models. This ultra-practical assistant has been available on the brand’s website since the launch of its latest version in February 2007. It currently allows visitors to find the desired watch and the corresponding technical and general information in just a few clicks. Other useful items of information such as delivery times and prices will now also be indicated. On-line payments will of course be securely handled by a specialized firm and can be made by credit card or bank transfer.
Directly accessible in the menu of the official bedat.com site and via the “buy” option that will now be added to the watch captions, the on-line boutique will be the only official site for the on-line purchase of BEDAT & Cº watches, which will therefore be covered by the official BEDAT & Cº five-year warranty. Naturally, on-line customers will also become members of the Bedat & Cº CONFIDENTIAL club in the same way as those who acquire their timepieces from conventional retailers: BEDAT & Cº gives them a full year’s access to the world’s most prestigious luxury conciergerie service, established with the expert cooperation of Quintessentially.
This innovation further boosts the image of a youthful watch brand that displays a resolutely avant-garde attitude both to the web and to customer service. BEDAT & Cº clearly still has plenty of surprises up its.