BOUCHERON BACK TO BASELWORLD IN 2009
After a year marked by a series of remarkable celebrations to commemorate the 150th anniversary of the founding of the House of Boucheron, the world renowned High Jeweler is pleased to announce its return to the World Watch and Jewelry Show, from March 26 to April 2, in Basel.
Boucheron will present its new products and innovations of the year. Occupying a surface area of 250 m2 – in the Hall of Dreams n°1 of the Exhibition Center – the House will showcase the full range of its know-how and its enormous creativity.
Jean-Christophe Bédos, CEO of Boucheron, commented: “Our return to the Basel Fair is a testament to the brand’s potential growth and success in watches, and we are truly decided to keep advancing in that development. Constituting the biggest networking in the watch & jewelry industry, BASELWORLD will provide to Boucheron the opportunity to welcome distributors, retailers and journalists from all over the world and have them gain an overview of everything that is on offer in our amazing House“.
Boucheron extends a warm invitation to all to come and experience the unique atmosphere that will prevail at its booth. (Boucheron press)